The kids are back to school, the NFL season is set to kick-off, the weather is slowly beginning to cool off, and before you know it Mother Nature will soon show off her colors with the changing leaves on the trees. This can only mean one thing — Fall is literally right around the corner. Is your on-hold marketing campaign ready for the fall season?
One of the big differences between the life of a full-time marketer and the life of a small business owner is the time frame in which you live your daily life. The entrepreneur is often living in the moment, putting out the fires of the day, and making sure everything is running smoothly. The marketer, on the other hand, is already spending their days planning the next month, quarter, and even year.
Struggling for some fresh fall ideas for your marketing? Don’t worry, here’s our 8 inspirational on hold messaging ideas to help set the sales hook this fall and reel them in!
1. Catchy Themes and Timely Promotions.
Need a few catchy headlines to keep callers interested in your offers? Think about such themes as “fall into savings this season”, “the leaves are falling, and so are our prices”, or, “we’ll help you rake in the savings this fall.” With a little creativity, it’s easy to make sure your message stands out.
2. The Start of Football Season
Football is the most popular sport in America, and adored by millions of die hard fans. Here’s how you can “score big” with fans who call your business. Have you considered offering a Kick-Off to Savings promotion in your on hold content? … What about terrific tail-gate special offers? It doesn’t matter whether you sell widgets or watermelons, the start of a new football season brings out major campaigns intended to put consumers in the mood for fall shopping, and here’s an opportunity to capitalize on it.
As mentioned above, it’s never too early to think about promotions, or plant the seeds that will grow future sales. Starting early and including promotions around Halloween themes is as easy as taking candy from a baby (see? The puns write themselves). You can include a tagline around scary-good savings, super sweet sales, and a myriad of manipulations of words with ‘boo’ sounds in them.
Remember what you’re “thankful” for – your customers! So, November is the perfect time to remind your cherished customers that you’re thankful for them. Create a special offer that’s exclusively for your customers only. Again you can include a catchy tagline such as: gobbling up savings, or if you’re in retail, how about a ‘leftovers’ clearance sales.
5. You’re Welcome Day
Yes, this is an official holiday, and it falls on November 28th. This one would be well suited for a business with a somewhat tongue-in-cheek or irreverent brand identity. Something that says: “Everything 50% Off through Sunday. You’re welcome.”
6. Small Business Saturday
This might seem like an obvious choice, but you’d be surprised how many business owners forget to plan their own Small Business Saturday promotions. If you don’t already have it circled on your calendar, American’s will be encouraged to “Shop Small” on Saturday, November 28th this year.
7. Sow the Seeds for the Upcoming Holidays
They say the early bird gets the worm, and when it comes to marketing the early bird not only gets the worm, but increased market share. Fall can be the perfect time to “test market” certain items before the holiday rush begins. Try different pricing or promotions to see what resonates. If you are introducing a new product for the holidays, now might be the time to do a soft sell to see how your customers react.
8. Election Time
Religion and politics are two topics marketers generally want to stay away from, but nobody can deny the importance of voting and educating yourself on important issues in your community. There are a ton of brands that have creatively used this time period to engage their audience while successfully staying away from politics. For example, Chipotle has been known for giving away free burritos to those who come in with their “I Voted” sticker.
September 23rd is the official first day of fall. It’s time to shift your focus to fall marketing ideas, so what’s going on in your business that you can share with your callers this fall? If sales and special promotions are a part of your strategy for achieving those goals, the time has come to start planning for the season ahead. And, by nailing down your fall marketing strategy, you can then easily dive right into winter promotions/marketing ideas for a “flurry” of marketing opportunities.
Already planning your fall promotions? Have a great fall tagline or pun to share? Don’t be shy – tell us about it in the comments!