Like most home service businesses, the HVAC industry is extremely competitive — one residential customer can be worth $5000, $10,000, or more, and with commercial customers, the sky is the limit! But, long gone are the days of the yellow pages, postcards, or direct mail driving customers to your business. So, are you wondering what you can do to help your HVAC business grow?
The internet is a wonderful source for leads, as well as social media platforms, and video marketing is an excellent opportunity for an HVAC company to gain significant traction. Video marketing for your HVAC business is one of the most effective tools to broaden your online and social presence, and make your brand stand out. A professional HVAC marketing video will engage your audience in ways that make them want to learn more about the ways in which your business can benefit their lives.
Whether you are looking to create a video marketing campaign to entice online users that visit your website, generate new business, or build brand loyalty with social media followers, video marketing should be a piece of every heating and cooling company’s marketing plan.
When done correctly, here’s what video marketing do for your HVAC business:
• Significantly boost traffic to your site
• Increase conversions, leads and sales
• Build up brand awareness
Are you having trouble figuring out where to start with video marketing strategy? Below are a few helpful video marketing tips to get you started on your way to create the perfect video marketing campaign:
1. Strategic Video for Your Website
Sharing video on social sites is important, but sometimes you have to bring the party back to your own website. Using strategically placed video can help your site increase conversions and get quality leads. The goals is to have video throughout your website visitor’s experience. Having video offers a deeper way to connect with your website visitors. It will also help build trust in your brand.
If you’re just getting your feet wet in the video for your website, a great place to start is to add video to any landing page where you want increased conversions. Got a page with a form to request an air conditioner tune-up or download a brochure? Add a video explaining what goes into yearly air conditioner maintenance or why they should learn more about your product.
2. Educate and Illuminate
One of the best ways to grow your customer base is to help more people find out about who you are and what you do. Rather than getting lost in the crowd, you want your business to stand out among your competitors. When properly produced, your video gives your HVAC company a chance to shine while providing value to your existing and potential customers. Not only does it increase wesbsite traffic and the quality of your leads, but it also builds trust in your business; all of which can be increased further using video.
Are you launching a new product or a service? Video marketing is a “must have” item in your promotion toolbox, as it can capture a wide audience, and it works on many levels. Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. Video marketing accomplishes all the work that traditional marketing does, but it amplifies the effects.
3. Social Video Ads
Today, social media sites like YouTube, Facebook, Instagram, SnapChat and Twitter can be used to generate new business. Social video advertising drives higher engagement than any other digital format. Why should you care? Because video is the most shared content on social media, that’s why! Each day, over a billion users watch billions of videos. So, getting your video ads into their news feeds isn’t a maybe — it’s a must. But, you must build a social ad strategy that will help you to reach viewers based on their interests, backgrounds and social circles.
4. Video for Your Blog
Your blog is another great place to use video on your website. Start with your blogs that have the most views and create a video version for those who would rather watch than read. Then you can share that video throughout your social channels to promote your blog and business.
The bottom line is, you want to be using video marketing. You need to be creating content that speaks to your target audience, and that is positioning your brand as the industry expert.
If you do not have a a video marketing strategy, your first goal should be to implement a plan to get started. Are you having trouble figuring out where to start with an online video marketing strategy for your HVAC business??? Contact Us for a free, no-obligation discovery session with one of our video marketing consultants.