Why use online or website video in your marketing strategy? Well, the plain and simple truth is, if you haven’t already begun to use video in your marketing mix, you run the risk of being left behind in this new era of marketing!
1. Video Is An Integral Part Of The Online Experience
Online video usage is growing all the time for one simple reason – it works. Visitors to your site now expect to see more than pages and pages of static text and images – they want to be informed and entertained through creative, compelling video content.
2. Website Videos Bring Your Brand To Life
Customers typically visit several websites to compare similar products and services, so you need to work hard to make sure your brand stands out. Videos for your website can be one of the easiest and most creative ways of doing this. And using video isn’t limited to one part of your marketing strategy – it can be shared and broadcast via your web page, email campaigns and social media channels. All this reinforces your identity and brings your business alive in the mind of your customers, giving your brand that all important edge.
3. Search Engines Love Video
Appearing near the top of the list of search results on sites like Google is vital if you want new customers to find your business. There are many ways of optimizing your web content to achieve this, but website video is increasingly one of the most important. Search engines rank websites and even individual web pages more highly when they contain video, especially if that video has been properly tagged and optimized for search. Video even gives your site greater prominence on the results page as search engines including Google insert a video thumbnail alongside your listing helping you stand out from the crowd.
4. Website Videos Turn Visitors Into Customers
Video not only makes your website easier for people to find but can also play a vital role in converting these new visitors into customers. On eCommerce and retail websites video provides a more dynamic experience and by showcasing your products in greater depth helps your customers to make a decision to purchase. Video can be used to explain different variations of your products, demonstrate key features and benefits and show how they are used in real life.
5. Website Videos Help Drive Social Media
Most businesses recognize that social media channels such as Twitter and Facebook can be a powerful tool for engaging with their customers. Using these channels effectively means sharing content that is genuinely interesting or entertaining, and online video can fit the bill perfectly. While there is no ‘secret sauce’ for making a video go viral, a video that is worth watching will find a wider and wider audience as it is shared by your followers and supporters. All this feeds into your brand awareness and drives new traffic to your website.
Here’s a few nuggets of statistics that reinforce the need for website video marketing in your online efforts.
39% of viewers have called a vendor after watching a video – Forbes
70% of marketing professionals report that video converts better than any other medium. – MarketingProfs
64% of consumers are more likely to buy a product after watching a video about it. – comScore
Using video on landing pages can increase conversion by 80% – Unbounce
92% of mobile video viewers share videos with others. – Invodo
How are you using website video in your marketing mix? Have questions about getting started with website videos? Drop us a line in the comments sections below, and we’ll answer your questions.