Thanksgiving, once a day reserved for family, food and football, is now a frenzied shopping day for many businesses to try and capture their slice of the holiday season sales pie! More bricks-and-mortar stores than ever are expected to be open for business on Thanksgiving. That means Consumers will be served a heaping helping of shopping opportunities with their turkey.
Thanksgiving is certainly a day to give ‘Thanks”, but it’s also an ideal time for marketing activities, before the hectic schedule around Christmas and New Year’s which causes businesses to go on autopilot. As you plan your on hold marketing strategy for the remainder of the year, include promotions, specials, and events around Thanksgiving to take advantage of the holiday season before it becomes holiday chaos.
Our copywriters can work with you, so that your message on hold script can deliver attention-grabbing offers that are served up with a great big side of call-to-action! Additionally, lots of business change their hours during the holiday season, so be sure to check is giving out your holiday hours if they change for the season.
From the craziness of Black Friday leading all the way up until the Night before Christmas people will be bombarded with advertising, so here’s a real opportunity to take advantage to your captive, listening audience and promote your special offers, but you can also emphasize any convenience that makes purchasing with your brand easier, faster or more appealing during the holiday hustle and bustle.
For example many businesses offer extended shopping hours, or have brought back popular lay-a-way plans for the holiday season! While some other businesses offer free gift wrapping, free companion products or even free shipping. These can be valuable assets to include in your on hold messaging.
So, while it might feel like you still have almost all your Halloween candy left to eat, the reality is Thanksgiving is almost here, which also means the holidays are just around the corner. Are you ready to “gobble” up some Thanksgiving sales? Don’t be a “turkey” give us a call.